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Western Wear Gifts
Sep 23rd, 2011 by admin

western wear Gifts



Slovenia In The Price Of Children's Wear Market Space To Develop   by jekky

Slovenia population of 2 million, although this is mere small country, the local children aged 5 to 12 markets also create opportunities for the children's clothing manufacturer, mainly because of consumer fashion trends and new fabric keeps an open mind, but also with neighboring Austria, Italy, Croatia, Slovakia, Serbia and Montenegro, as well as cultural proximity of the Czech Republic.

Slovenia joined the EU in 2004, after the contact with Western Europe expected to quickly develop, a service of sewing and re-export, and the European Union Development Fund targets. Although the EU does not guarantee rapid economic growth, but the pace of economic growth in the next few years is expected to accelerate, and then the people's living standards rising.

In Slovenia, aged 5 to 12 years of age less than 15 million children's wear market is not large, but rather to expand the field of space for mid-range products.

Slovenia summer temperatures above 35 degrees Celsius in winter can drop to minus 15 degrees, large temperature difference. Thus, high-tech fabrics made of all seasons of clothing should be large marketable. From the existing attributes of the child population in the country, the local children's clothing on the right there is a demand, but at a cheaper.

According to recent statistics, Slovenia spent per child each year who spend an average of only 400 U.S. dollars. In general, every child need a winter jacket, a winter trousers, a thin pants, four T-shirt, a pullover or a light-weight jacket, two long-sleeved cotton shirts, a set of jerseys and a swimsuit, and about 10 groups such as underwear and socks. These products are sold around 2 million a year, the supplier can proceed step by step for a market. Meanwhile, the industry found that the surplus on the market in Slovenia Kids can also be exported to the Czech Republic, Croatia, Serbia and Montenegro, children's wear market.

Consumers demand affordable products

Slovenia manufacturer Mini Club Manager Natasa Jagodic said that although the children have their own fashion trends and image view, but the parents but pay attention to product quality and price, better clothes and fabrics, can not wash it twice a remnant old old. Jagodic that patronize their customers time and again, because the Mini Club does not sell low-quality clothing, but also trendy.

Slovenia has four major children's clothing manufacturer, that Jutranjka, Katja & Alen, Mini Club and Beti. The number of employees, the same for men and women involved in the largest business Beti. Many of these companies are concurrently distribution and retail business, through the factory outlet shops, department stores and its own network of sales mid-range clothing store. As for the low-grade children's clothing, most of the supermarkets in the town market, and sell cheaper, quality is not too bad with low-grade goods.

Mid-range of local businesses to promote children's clothing brand, method, there are posters and giving small gifts, consumers are also well received by the end of the quarter of clearance. However, as Turkey, India, Vietnam, Laos and China's production of the influx of cheap children's clothing, the local industry to withstand the price pressure is also growing.

Promotion of local industry is not spending

Beti production of three-piece children's clothing, swimwear and underwear, 8 private brand stores and nine franchises at the same level competitors Schiesser and Triumf. Beti's products are also exported to Croatia, Austria, Germany and Sweden.

Jutranjka has 23 stores in major cities throughout Slovenia, Mercator and Tus through some children's clothing retail chain store sales. Jutranjka 3 shops in Croatia, a representative office in Serbia.

Jutranjka about five percent are sold overseas, including Qi Cheng exported to Germany and Italy, 3 percent to other markets. In 2002, the company changed its focus of development from the pure garment manufacturer to being an enterprise committed to the development of private brands, aims to provide children and parents make sense of satisfaction with clothing.

Jutranjka is Slovenia's only company to actively promote the products of children's clothing manufacturer. It Italy, Benetton (Benetton) company as an example, hope that the trend in quality and in line with the Benetton, product prices are low at about two percent.

Katja & Alen involved in children's wear market has 18 years, during which many cities in the country has opened 10 shops, do not do promotional work, rely on word of mouth marketing, product pricing and Jutranjka similar.

According to retailers, said that in Slovenia, there are Metro (Metro), Interspar and the French Leclerc and other large retailers to provide very cheap clothing, the general industry is difficult to stand out in the market.

Mini Club has a factory outlet stores, no retail center, but through the domestic distribution of products more than 40 stores, and through the nation's largest retailer Mercator Croatia to product distribution to two large shopping centers.

Mini Club a smaller scale, but every year about 100,000 children's clothing sold, the price of comparable companies and the Italian IANA. Both aim at taking of mid-range low-cost market share.

Market in Slovenia, Mini Club girls shirts retail price of 16 dollars, 18 dollars boy shirt, jeans 35 dollars, 27 U.S. dollars pullover. Qi Cheng lowest export price than domestic sales about, Jutranjka, Katja & Alen and Beti's price structure is the same.

MiniClub Benetton products cheaper than the 10%, Mexx, United States, Killer Loop, Playable 20% cheaper than the Think Pink, IKKS cost about 20%, 30% cheaper than the S. Oliver.

In Slovenia, Jean Bourget, and Pampolina is one of the two most expensive brand goods, higher than the Mini Club four and Liu Cheng.

Emporium manager Sasa Percic mid-range clothing store, said the company selling Mini Club and clothing Beti two years, the image of other local companies do not meet the Emporium is committed to create the style. Kids Emporium together multiple brands, the number of the foremost in the country.

Emporium closely monitor the performance of each brand, the annual assessment, pricing and promotion, and only able to meet the needs of the customer to leave the brand, nothing to offer the would be removed from the show better and more suitable brand to replace. They often identify potential new brands to inject new blood.

2004 brought changes

Slovenia will join the EU in May 2004, the children's clothing manufacturers cautiously optimistic about the future.

Mini Club of Natasa Jagodic said that joining the EU is a great leap forward, a lot of things will be easier to do than before, such as procurement of materials, access to distributors and to other markets, but the competition will become more intense. After the abolition of tariffs, the market will emerge more. What prospects, remains to be seen; and some barriers will not disappear immediately, take some time to transition.

Katja & Alen's KlavdijFlorjancic that accession to the EU to reach out to industry, transport issues and paper-much less, but how far away in the UK and other places of customers.

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